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Salesforce Certified Marketing AssociateExam Sample Questions (Q68-Q73):

NEW QUESTION # 68
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
* The two content versions will need to be evaluated on performance.
* The two content versions will need to be contained into one content block.
Which content block should the associate use?

A. A/B Test Content
B. HTML Content
C. Dynamic Content

Answer: A

Explanation:
For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B. Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.

NEW QUESTION # 69
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?

A. Copy the data extension from the original campaign and modify the fields.
B. Directly modify the existing data extension and save with a new name.
C. Export the data, add fields externally, and import it back into the original data extension.

Answer: A

Explanation:
To prepare a data extension for a new campaign that has some fields matching a previous data extension but also requires additional fields, the marketing associate should copy the data extension from the original campaign and then modify the fields as needed. This approach allows the associate to retain the structure and settings of the original data extension while making necessary adjustments for the new campaign, ensuring efficiency and consistency in data management practices.

NEW QUESTION # 70
Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.
How does the A/B test handle the winning condition?

A. The system continues to send to both test conditions.
B. The system declares a winner of the A/B test and does not send to the remaining subscribers.
C. The system declares a winner of the A/B test and sends to the remaining subscribers.

Answer: C

Explanation:
In an A/B test within Email Studio to determine the highest click-through rate, the system declares a winner based on the predefined winning criteria (such as highest open rate, click rate, etc.) and then automatically sends the winning version to the remainder of the subscriber list that did not participate in the initial test. This ensures that the most effective email version is distributed to the largest segment of the audience, maximizing the overall performance of the campaign.

NEW QUESTION # 71
The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

A. Use Roles & Permissions to set modify and delete permissions for key data extensions.
B. Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
C. Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.

Answer: A

Explanation:
To prevent users from accidentally editing or deleting critical data extensions, an associate should utilize Roles
& Permissions within Salesforce Marketing Cloud. This feature allows administrators to define and assign specific permissions to different users or roles, restricting their ability to modify or delete key data extensions.
By carefully managing these permissions, organizations can protect important data from unintended modifications or deletions, ensuring data integrity and security.

NEW QUESTION # 72
A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO:
* Updated its Commercial Send Classification
* Incorporated a list of additional contacts gathered from an industry event into a sendable data extension
* Tested new subject lines in its email campaigns
What is causing the high bounce rate?

A. Some newly added contacts' email addresses were invalid.
B. The newly added contacts had NOT given consent for email marketing.
C. The updated subject lines triggered spam alerts and the emails were flagged as junk.

Answer: A

Explanation:
The increase in hard bounces experienced by Northern Trail Outfitters (NTO) after incorporating a new list of contacts from an industry event is most likely due to some of the newly added contacts having invalid email addresses. Hard bounces typically occur when an email address is incorrect, nonexistent, or has been deactivated. When a list is newly integrated into a sendable data extension without thorough validation or cleaning, there's a higher likelihood that it contains email addresses that are no longer valid, leading to an increase in hard bounces.
It's essential for marketing teams to perform email address validation and list cleaning, especially when incorporating new lists from external sources like industry events, to maintain email deliverability and sender reputation.

NEW QUESTION # 73
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